Clarifying Your Thoughts Copy

List ideas on paper – What to say?

Main points?

What do the readers need to know? What are their “hot buttons?”

Level of detail?

What details do they need? What questions, concerns, objections will they raise?

What do you want to get done?

Do the readers need to do anything? What’s the “bottom line”?

What is the urgency, deadline, timeline, or schedule—and why?