Let’s Look at Deadlines Copy

Even though the deadline comes last in our document, we’re going to take a look at it first. Why? Because most writers don’t even include a deadline in their writing. This happens because readers and writers think about deadlines quite differently.

For readers, a deadline is a call to action.

Without a deadline, readers will wait for one. “We’re busy enough, thank you.”

For writers, giving a deadline can feel bossy, pushy, or aggressive.

We might ask ourselves, “How do I give my boss’s boss a deadline?” The answer is carefully—always with tact, for everyone. But does your boss’s boss want a deadline? Listen to your self-talk here.  Of course the answer is “yes.” Writers often miss the boat on giving deadlines simply because they haven’t thought about their importance to the reader.