Readers Want Us to Invert the Pyramid Copy

Thinking Process

A good thinking process is rarely a good reporting process. It’s too time-consuming and confusing for readers. Remember, they do not want to accompany you on your Journey of Discovery.

Thinking process Pryamid with 4 sections labels background, analysis, solution, and Action Item

Academic Model

Reporting Process

A good reporting process must begin with the bottom line of the thinking process. This is the business model that gets things done.

Business Model

Thinking process Pyramid point down with 4 sections labels Action Item, solution, analysis, and background.