Tone is the last thing you check before you hit send. Setting an effective tone means writing to people in a way that encourages cooperation and consideration.
When your message is first looked at, the reader has an entirely private moment of reaction that is immediate, personal, and honest u2014 before any decision gets made. This is the five to fifteen seconds during which you can influence the nature of the readeru2019s response.
At the root of all of this is respect. Whenever we hold the reader in high esteem, we create positive tone.