Without a Deadline, There is No Call to Action Copy

When a writer writes from the perspective of FYI or u201cIu2019m just Ccu2019ing you on this,u201d the writer is in effect saying, u201cHereu2019s the information, do with it what you will.u201d

The common response from the reader is, u201cSo what? What does this mean to me?u201d

A big part of keeping a business perspective is thinking through the timeline and setting the deadline so the reader understands the urgency. This is a critical piece for getting things done.