Before you send an email, add a subject line so the reader can immediately see how the email affects them. The subject line should forecast the business application of the contents. It should not just be a general topic for filing purposes:
Subject: Benefits Plan
Pretty vague, right? There’s not much specific information here. Now check out this one:
Subject: Recommendation for Enhancing Benefits Plan
Bet that one got your attention!
A forecasting subject line turns the reader from passive to active — now the reader asks, “What is the recommendation? How will the benefit plan be enhanced?”